Who is

Marcelo Moraes?

The Creative Mind Behind True Faces

Marcelo Moraes exists where movement meets stillness. Born in Rio de Janeiro and shaped by a career in classical and contemporary dance and choreography, he deeply understands the language of the body. Photography, for him, was not a new direction, but a natural evolution of the stage, a way to capture posture, emotion, and pure presence.

Now based in Berlin, Marcelo brings a truly global perspective to his work. He thrives on mixing cultures and languages, believing this rich blend is what gives fashion its real power. Since 2018, he has worked closely with several modeling agencies across Germany, shooting and developing talent. This deep industry immersion has given him a precise understanding of exactly what models need in their portfolios to succeed. His technical eye has shaped campaigns for labels like Zalando, Peek & Cloppenburg, Bering Time, and Cultizm, while his editorial vision commands pages in Kaltblut, Schön Magazine, Haute Punch, and L'homme Mexico.

Yet, his most important work happens from the inside out. Marcelo rejects the idea of models as objects, treating them instead as creative beings and true artists. "For me, it is important that you know yourself. Only then, we have a strong base to work in this industry." He guides his talent to connect with their inner feeling, prioritizing their humanity and mental grounding above all else.

This approach creates undeniable reality. By building confidence from within, True Faces models have turned their self-awareness into global impact, walking the runways of Paris and Berlin Fashion Weeks within the agency's first two years. Marcelo keeps an awake, observant mind on the shifting market, constantly learning, adapting, and proving that the future of fashion belongs to the authentic.